AWS’ sales staff will seemingly focus on some of the areas Microsoft excels in – artificial intelligence, cybersecurity, and data analytics. It’s looking for employees with deep technical knowledge to close “large corporate deals”, answer technical questions, and generally speed up the sales process. Either way, some employees told The Information that AWS has previously struggled to keep up with demand due to insufficient sales staff that meet its customer’s needs. One says the company is shifting the burden to sales staff for adoption, rather than the previous focus of drawing in customers via new services.
